Tera

Designer: Hyewon Im
Project Type: Student Project
School: Pratt Institute
Course: Special Project
Tutor: Alisa Zamir
Location: New York
Packaging Contents: Organic Bath
Packaging Substrate / Materials: Glass bottle, Stone, Cardboard, Carton
Printing Process: Digital printing

Mission Statement:
To wash the stress away with high-quality relaxation for healthier lives.

Design Philosophy:
Raw, Fine And Understated

Target Audience:
Main: General Public, unisex / Sub: 1) Late 20’s – 60’s with high incomes. 2) People whose sensitive skin

Channels Of Distribution:
Main: Own brand store / Sub: Hotels, Upscale Department Stores. (Bergdorf Goodman, Barney’s New York, Saks Fifth Avenue, Bloomingdale’s.)

Bath Product Components:

1. Rosemary, lavender and mint herbal bath oil
2. Hand-sculpted vegetable glycerin soap rocks
3. Blue clay dead sea bath salts