Aqua Carpatica

Designer: Marek Jagusiak
Project Type: Concept
Location: Katowice, Poland
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Glass, Aluminium, Paper
Printing Process: Offset print

Aqua Carpatica is a concept design of a bottle for mineral water, originating from the Carpathian Mountains, where pristine source delivers probably the purest drinking water in the world. It is an exclusive packaging for a top premium product, that would ultimately compete with such brands as: Bling, Ogo, Voss or Ty Nant. Designed for HORECA distribution only.

What’s Unique?
The purest water needs a packaging that doesn’t hide it inside, but shows it off outside, expressing its top quality. To achieve that, I tried to obliterate the boundary between packaging and its content. As a result of such approach, I made the glass structure mimics a surface of water, disturbed by ripples originating from the point where temperature indicator is located. This effect of rythimic and concentric shapes appearing on the surface, is the most distinct and unique feature of this design.