Cafe Royal

Posted on

Derrick Lin


Creative Agency: Cookoo Studio
Project Type: Produced, Commercial Work
Client: Cafe Royal
Location: Israel
Packaging Contents: Coffee blends
Packaging Substrate / Materials: Plastic bag, paper cups, aluminum capsule
Printing Process: Process printing, Digital printing

Café Royal is a coffee marketing company that specializes in selling coffee machines and quality coffee blends to offices, cafés, and restaurants. We were asked to freshen up the brand and give them a new way of thinking, with a vibrant style and marketing approach designed to enhance the brand and attract new clients.

Our strategy was to visualize the coffee origins by illustrating flat characters, with only black and gold to create a prestige, stylish effect in a market where luxury and prestige are top values for the brand preference.

The coffee market in Israel is ruled by the biggest brands in the world (Lavazza, Illy etc’). As a local brand, we felt we had to create a finest and more authentic tone & style and still not to be seen as a totally new / modern brand. Experience still means a lot in the coffee industry so in the logo we used old royalty elements typography.

The final products shows a neat, clean yet authentic look and feel, something you would want to hold, something coffee shops would love to put on their shelves.