Raj Tea

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Designer: Maria Lupan
Illustrator: Yuri Kabisher
Project Type: Concept
Location: Chisinau, Republic of Moldova
Packaging Contents: Tea
Packaging Substrate / Materials: Aluminium, Paper
Printing Process: Digital printing

We designed this gorgeous packaging for Raj tea, a new high-end brand of tea that is hoping to stand out from the rest in a competitive market.

The tea lovers are keen to share their experience via social media. This learning transcended into a creative brief – we had to come up with a truly unique and emotional package in order to motivate consumers to share more.

The core brand idea that sums up the brand platform is “Authentic tea, Oriental tradition, Western technology, surreal way of thinking”.