Design: Sergio Alarcón Sánchez
Project Type: Produced, Commercial Work
Client: Casa Cesilia
Location: Alicante, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, Foil stamping, Raised spot UV varnish
Casa Cesilia is a winery and ecological vineyard that has its origin in the “heretat” that the Marquis of La Romana created in 1707: Heretat de Cesilia.
Used by King Jaume I the Conqueror, the system of “heretats” was the chosen for the repopulation and colonization of the lands conquered to the Muslims. A “heretat” was a set of lands united under a criterion of agricultural exploitation.
In 1984, the Arias family acquired the hacienda, initiating this ambitious ecological project, through an interesting fusion of tradition and modernity, which in 2009 resulted into a reconversion to ecological viticulture, the main characteristic of the personality and nature of the wines of the brand.
Located in a privileged environment such as the Vinalopó Valley, its vineyards include the Monastrell indigenous variety as well as Merlot, Cabernet Sauvignon, Petit Verdot or Syrah, which are based on a limestone, clay and silt terroir swept by the Tramontane and the Mistral.
The project consisted of a complete rebranding of its visual identity and communication tools. The challenge was to unite under a single umbrella that fusion of modernity and tradition as a working methodology of the vineyard and extend it to the brand, providing a modern and contemporary look & feel. A new brand identity was created, including the redesign of the brand itself, product brand extension, wine labels, as well as the design of the new website and online store.
This was my first design job for the wine world, and that´s what makes it an special project for me. The singularity of the project, based on Arias family’s dedication for the hacienda, demanded to represent in a single brand all those elements that made Casa Cesilia a common link. This approach made possible to unite all the ingredients that make up the universe of the current Heretat, merging family tradition with modernity. Was a process dedicated to the love for brand design, approach to new printing processes and exquisite paper selection & solutions.