Design: Guido van Gerven
Illustrator: Guido van Gerven
Project Type: Produced, Commercial Work
Client: Bodegas Neleman
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, cardboard, paper
Printing Process: Digital printing
GIVING + NELEMAN = HAPPY
Wine is in the top 3 list of gifts, next to chocolate and flowers. Traditionally wine is packed in a (wooden) box, sometimes with a nice print. That’s mostly as wild as it gets. Neleman believes that a gift needs to be something special, designed and made with great attention. Superb packaging gives you the feeling it’s exclusive.
Hema in the Netherlands and Belgium decided to add these gifts to their product range in their shops.
More than just packaging. A concept that includes a special wine (red or white) combined with a unique wine box. The box has a window that gives a sneak peak at the bottle inside. For the joy of unboxing there’s a classy ribbon you can open up.