Design: Mustache Creative
Art Director: Paula Miras
Project Type: Produced, Commercial Work
Location: Barcelona, Spain
Packaging Contents: Strawberry Cream with Tequila, Alcohol bottle
Packaging Substrate / Materials: Glass Bottle
Printing Process: Sleever
Sleeve label design of this tequila cream for the Barcelona destillery Dmb. Character design and new labelling to this new flashy product. It’s a tequila cream with an incredible strawberry flavour. The color of the product is so remarkable, therefore, it needs a remarkable label.
Its a funny character for a unique and new product, accompanied by small colorful illustrations that remember and makes mind association to Mexican stuff on the public. An enveloping sleeve that draws attention in the point of sale and stands out among the rest of products.
Brilliant colours and simple but fun illustrations are the most important part of this label. A creative work and a different way to present this kind of product. It’s not a traditional design. The “Capitán Fresón” its the beginning of much more characters.