Design: Hi! estudio
Project Type: Contest, concept
Location: Tepatitlán Jalisco, México
Packaging Contents: Juice
Packaging Substrate / Materials: plastic
Printing Process: Screen printing
Currently, Mexico has the first place of childhood obesity. (UNICEF, 2018). This is mainly due to bad eating habits. In the long term it leads to serious health problems such as, renal insufficiency, diabetes, heart attacks, high cholesterol levels.
The World Health Organization (WHO) recommends consuming a minimum of five servings of fruits and vegetables a day, as it reduces the risk of developing different diseases such as obesity, cardiovascular diseases, some type cancer, hypercholesterolemia, type 2 diabetes, among others. This project aims to motivate the child to drink natural juices that replace soft drinks or sodas since childhood is a very important time in the establishment of eating habits.
We developed 4 packages for cold press natural juices, promoting nutritional education in children of 5-11 years.
Each of these juices is endowed with a different personality, creating a playful appeal for children, making the packaging collectable and reusable.
This project was the winner of third place in the national contest PACKLAB AWARDS MEXICO.
Each of these juices is endowed with a different personality, creating a playful appeal for children, making the packaging collectible and reusable.