Design: Kelli Elmer
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Products and Packaging
Tutor: Nagesh Shinde
Location: Menomonie, Wisconsin
Packaging Contents: Tutu-Gala Hard Cider
Packaging Substrate / Materials: Glass bottles, wax dip
Printing Process: Vinyl Printing

Celebrating the indigenous Māori culture of New Zealand. This finely crafted cider is brewed with the Tutu berry (a sweet fruit commonly used in early ways of Māori fermentation). The Tutu Berry is blended with the Royal Gala Apple which originates from New Zealand. The brand is inspired by the Māori cultural symbol of prosperity (Matau) and New Zealand plant life. Reka stands for “sweet” or “melodious” in the Māori language and it directly represents their preferences in alcohol flavor. I started by conducting a substantial amount of research about the history of New Zealand and of the Māori. I studied books on plant-life, symbolism and the Māori’s history of alcohol. I was inspired by the information and this was my design solution.

What’s Unique?
This packaging features waxed dipped bottle tops to create a very sleek and classic look. The contrast of the bright violet against the black allows this brand stand out amongst other hard ciders. The front label is cut in an unconventional shape to add more interest and create cohesion between the design and packaging. This product showcases my original artwork and carefully crafted designs and typography.