Converse Shoelace Packaging

Design: Jeffrey Yi
Project Type: Student Project
School: Chicago Portfolio School
Course: Packaging Design
Tutor: Billy Bauman
Location: Chicago, IL
Packaging Contents: Shoelace
Packaging Substrate / Materials: Paper

The objective was to design a fun and engaging shoelace packaging that embodies the spirit of expressiveness that Converse stands for.

What’s Unique?
The packaging utilizes the product itself as part of the design.