Shiroi Gacho

Design: REDINDESIGN
Art Director: Sergey Redin
Designer. Illustrator: Alexander Pachkin
3D visualizer: Pavel Gubin
Project Type: Produced, Commercial Work
Client: ООО “Альта Метам”
Location: Moscow, Russia
Packaging Contents: Homecare from Japan
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Shiroi Gacho is an innovative brand of housekeeping detergents. The unique Japanese formula introduces microgranules that provide the best possible cleaning.

We developed a logo and packing design, both minimal, to highlight the innovate microgranules, and rich in color, with a definite Japanese accent to it.

The name Shiroi Gacho is Japanese for «white goose» – a symbol of tidiness and clarity. The logo shows a contemporary “goose”, in a style where Japanese tradition meets modern urban culture.

The package design was kept simple, but not blank. As all Japanese things, it attracts attention, so that in a modern, clean home one would rather show such a detergent, than hide it.