Derrick Lin


Design: Thinking Room
Creative Director: Eric Widjaja
Graphic Designer & Illustrator: Ira Carella
Photographer: Ritter Willy Putra
Project Type: Produced, Commercial Work
Client: Balloon & Whisk
Location: Jakarta, Indonesia
Packaging Contents: Cakes, Cookies, Wine, and Tea
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing, Foil Stamping

A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Balloon & Whisk’s spirit to facilitate such sweet acts of gifting.

The branding revolves around the ‘light’ or ‘air’ theme, a theme shared in common by ‘balloon’ and ‘whisk’. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The ‘light’ theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.

What’s Unique?
The concept of graphics, we created set of character illustration that represent the personality of the products. A wise man is used to represent wine, while tea is represented by a calm and mature woman. Also a sweet and cheerful boy and girl are used to represents various flavours of cakes and cookies.