Design: PurpleDash Branding Boutique
Project Type: Produced, Commercial Work
Client: I Do Bridal
Packaging Contents: Wedding accessories
Packaging Substrate / Materials: Cardboard
Printing Process: Foil Stamping
We were summoned to develop the new creative brand identity of I Do Bridal, Kuwait. The client felt that their previous branding did not reflect the high level of couture gowns they offer. Along with an interior redesign of all the stores, the new identity was launched, much more refined, elegant and chic.
After carefully studied their competitors, we realized that the majority of them lacked effectiveness in their branding, and that was a great advantage to the positioning of I Do Bridal as a premium leader brand in the wedding dresses industry.
The uniqueness of this branding remains on the delicacy of the artwork and the illustration pattern all around the packaging. Boxes are meant to contain shoes, veils, clutch bags and other accessories for the bride.