Design: Company & Co.
Creative Director: Nima Akbari
Strategic Director: Oscar Danielsson
Project Type: Produced, Commercial Work
Client: Grapest Wines & Co.
Location: Stockholm, Sweden
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing & flexography
Together with some top tier sommeliers in Sweden and with a little help from their friends.
They created Pizza Wine.
It is exactly what it sounds like. A really tasty wine that is best enjoyed together with pizza.
Nima and Oscar really liked wine. So much that they got pretentious about it for a while. They met and became friends through former work at Absolut Vodka’s global head office in Sweden.
But terroir this and grape that, what they really wanted was just a great wine that marries well with the food they loved. But it’s not quite as easy as it sounds to find in an ocean full of wine.
Therefore they created Grapest Wines & Co. with sommeliers and wine producers, to make great wines for our favourite food. Simple as that.
Pizza Wine kicks off this project of and is the first product of many in the portfolio. The wine is produced by our friend Marco in Emilia-Romagna, Italy and is made by 100% Sangiovese. handpicked in early September when complete ripening is reached and then refined for 6 months.
But you don’t care about our fancy production process. The silver lining here is that it tastes great with pizza.
Company & Co. Advertising is a Swedish agency, but unlike other ad agencies, they are a Brand House. Agency and venture combined.
As an agency they work with challenger brands, finding growth opportunities in markets where you’re not the leader with a unique set-up of teams. Where strategist and creative always work together, ensuring that the creative height being as high as the strategic height. A no brainer for us marketers, right? Yet they get separated all the time.
Venture? Yes, we own ventures and challenger brands of our own, to prove our tactics and philosophy. That makes us our own clients, it takes one to understand one, right?
We have a unconventional die cut front label, with no information about the wine. This is to enhance the concept of function with the purpose with the wine, however there is a full description on the back label.