Design: Jekyll and Hyde
Creative DirectorCopywriter: Mikhail Rakov
Art-Director: Roman Kirichenko
Project manager: Elena Palamarchuk
3D visualization: Alexey Avduevsky, Konstantin Fedorov
Project Type: Produced, Commercial Work
Client: IP Ivanov&Co
Location: Saint-Petersburg, Russia
Packaging Contents: Sausage
Packaging Substrate / Materials: Plastic

Task: Promotion of meat production, sausages

Solution: To draw attention to the product, it was decided to create a series of limited promotional packaging

Description: The idea itself is easily read and more than obvious: sausages are very similar to inflatable balloons, from which clowns twist different animals.

The main problem of implementation was that one cannot twist a chicken, cow or pig from these “balloons”. Therefore, we decided to do what the children and samurai do: if common sense doesn’t work, be reckless. In other words, we gave up logic in favor of pure emotion. Therefore, when we combine chicken and pork, we get a giraffe; and pork with beef results in a horse.

Generally speaking, we were very surprised to realize that such an obvious idea in the packaging has not yet been implemented, because it, to put it mildly, is plain to see and arises by itself.

The project is now at the very beginning of the implementation stage, but, of course, no mass production is planned – it would be just limited edition.