Spoon Optional

Derrick Lin


Design: Kick
Project Type: Produced, Commercial Work
Client: Spoon Optional
Location: Minneapolis, USA
Packaging Contents: Sippable Soups
Packaging Substrate / Materials: Plastic Bottle/Film

The busy lives of moms, dads and millennials have little room for extravagant meals. But why should anyone have to compromise when it comes to nourishing themselves and their family? Kick reintroduced Spoon Optional into the marketplace for those who have delicious, healthy and convenient nutrition on their minds.

Spoon Optional sippable soups come in an array of flavors and can be enjoyed cold by sipping from the bottle, or warm in a bowl. Offering a variety of ways to enjoy a nutritious meal that is sure to please anyone.

These organic, vegan and gluten-free soups are colorful to say the least. High-quality nutritious ingredients like carrots, beets, ginger and turmeric are also the design inspiration behind their new look.

“We know consumers really appreciate transparency from brands. Spoon Optional is clear about what ingredients they use and what they stand for — naturally the new packaging does the same,” says Kick design lead on the project, Kate Carlson. “We used clear shrink labels and selected colors that complement the soup’s incredible ingredients in a way that is sophisticated and premium.”

Kick makes on-the-go look good with packaging that looks stylish on shelves, in consumer’s hands and on your Instagram. Find Spoon Optional in your market’s refrigerated section.