Sunny Dry Chips

Design: Hi! Estudio
Project Type: Produced, Commercial Work
Client: Sunny dry chips
Location: Tepatitlan, Mexico
Packaging Contents: Chips
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Product:
A healthy homemade snack made from a selection of dehydrated fruits and vegetables baked as an alternative to industrialized potato chips.

Naming:
Sunny Dry chips- It makes a direct reference to the sun, or sunny days that remind us how necessary they are for fruits and vegetables to grow naturally. The sun as a representative element of nature and the earth.

Logo:
A composition was made where the main element is the Sunny word traced with rounded vertices, on the top five lines were placed radially in representation of the sun as a visual reinforcer of the name.

Concept:
The sunsets, dawns, a healthy lifestyle, the smile of people day after day, were trigger factors for the creation of the brand. A mark of friendly character that plays with elements of color for the differentiation of each one of the products. It is intended to communicate and promote through each of the applications that healthy eating can be simple and favorable for everyone.

What’s Unique?
The sunsets, dawns, a healthy lifestyle, the smile of people day after day, were trigger factors for the creation of the brand. A mark of friendly character that plays with elements of color for the differentiation of each one of the products. It is intended to communicate and promote through each of the applications that healthy eating can be simple and favorable for everyone.