Project Type: Concept
Packaging Contents: Wine packaging
Packaging Substrate / Materials: Glass bottle, paper label
KÚRIA – The word means mansion in Hungarian.
Since the medievals next to every castle, farmhouse or noble mansion there was a large garden or agricultural area that served as the food storage of the house. They kept the family well-fed and well-equipped. They supported the needs of the owners with their vegetables, animals, fishes, wood, wheat and of course fruits. Traditionally on the southers slopes of each of these agricultural hills they planted wine-bearing grapes to produce table grapes, raisins, but most importantly, wine.
The imagery of these mansions are captured by the classical lithography, each wine connects its type to its origins.
This labeling and packaging design concept focuses on the traditional wine types of Hungary, but also represents the places where the vines are first produced or where they are the most popular. Pinot Noir stands for the aristocratical elegance of Europe, Kékfrankos has Austro-Hungarian roots and Cabernet Sauvignon represents the rural areas of France.