San Francisco-based branding agency Noise 13 just unveiled wildly unexpected branding and packaging for Sipsong Spirits, a new California small-batch liqueur that blends earth-foraged ingredients into crazy inventive flavors—meant to be sipped, savored, and connect to your own inner “sipsong”.
Sipsong Spirits’ founder Tara Jasper is truly a free spirit. After culinary school and world travels, she returned to her roots in Northern California’s Sonoma County with a fire in her belly to craft uniquely distilled small-batch liqueurs.
Tara reached out to Noise 13 for a brand that not only stood out, but also showcased her personality. Tara’s hope is that when you sip their gin, you will slow down so you can hear your intuition, your inner voice, your “sipsong”.
Our first assignment was to create the label for Indira Gin. As the name hints at, this gin is created with warm East Indian botanicals. The tasting notes include: juniper, angelica root, orange, bay, lavender, pink peppercorn, kaffir lime, coriander, hibiscus and cumin. Like the flavor of Sipsong’s gin, the packaging is unexpected. The rounded shape of the label was inspired by Tara’s approach to business. She always surrounds herself by a wide circle of collaborators that she holds close and loves to support in return. The color and illustration style were inspired by the gin’s ingredients and a painting that hangs in Tara’s home.
The illustrations and color palette were inspired by the botanical ingredients used in the gin. “We love the bold yet delicate nature of the final design. The color stands out while the line art details and wrap-around shape create intrigue,” says Dava Guthmiller, chief creative officer and founder of Noise 13.