The Rider

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Agency: R Agency
Creative/Art Director: Illia Anufrienko
Creative group head: Dima Liutyi
Designer: Arman Enokyan
Project Type: Produced, Commercial Work
Client: Kolonist
Location: Kyiv, Ukraine
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.

Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.

Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.