CASETiFY Rebrand

Creative Agency: AfterAll Studio
Client: CASETiFY
Location: Hong Kong + Los Angeles
Project Type: Produced, Commercial Work
Packaging Contents: Tech Accessories
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

“CASETiFY, the leading tech accessory brand for customization and creativity, teamed up with Oregon-based design agency, AfterAll Studio, to unroll a complete rebrand. For seven years, CASETiFY has shaped and defined our relationships with our most beloved tech, by introducing the first service to completely customize and transform your Instagram photos into phone cases. Since then, the brand has brought to life the works of an ever-growing artist community, launching the first tech accessory lines of celebrities like Sarah Jessica Parker and Lucy Hale, and collaborating with household names like Saint Laurent x Colette, Minions, DC Comics, SoulCycle, Colourpop Cosmetics, and many more.

With that, CASETiFY has created a new standard for quality, protection and style of our phone cases. And now at the seven year mark, CASETiFY is channeling its core of personalization and creativity into a rebrand–including an updated logo, new packaging featuring bold colors, and playful sticker sheets in every order.

A brand built on self-expression, this new direction celebrates the spirit of individuality, while staying true to who CASETiFY is.

“Through many conversations and strategy discussions, we determined that CASETiFY’s brand is one that is bold but not outlandish. It has to feel energetic but not goofy. So what we ultimately created was something that is both clean and easy to read with a little bit of a wink,” said Allison Aver of AfterAll Studio. “It’s a brand that’s willing to be a part of the conversation, take risks creatively and we see so much potential to bring the online experience of CASETiFY offline.”

What’s Unique?
CASETiFY is for real, bold, playful and finesse. These feelings should all be evoked in every ounce of the experience, thus where the thoughtfully crafted packaging comes into play. All of the cases are housed in stylized boxes that reflect CASETiFY’s signature graphics and color palette. From the modern sticker sheet to the playful inserts, every customer is welcomed into the CASETiFY community.

CASETiFY knows people put their heart and emotions into creating the one-of-a-kind cases, so the unboxing of these creations truly reflects the special moment.”