Design: Date of Birth
Project Type: Produced, Commercial Work
Location: Melbourne, Australia
Packaging Contents: Coffee scrub
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Digital Printing, Blind Emboss
Coffee Bar acts as a point of difference to other coffee scrubs in the market that takes messy coffee scrubs and compresses it into a bar. As simple as that. We decided to position the brand as a clean, simple and easy to use product, and expressed that through the design. The design draws on the square form the bar and the clean and compact form.
With our deliverables including packaging design and a retail merchandising strategy, we conducted a series of workshops and testing to ensure that the beautifully designed packaging would have maximum impact in the retail space, with a clean and minimal look and feel that would leave consumers wanting to pick it up.
The packaging presents a new type of coffee scrub to consumers, where typical scrubs are sold loose in a bag, this packaging allowed for the actual product itself to be seen inside a clear plastic shell. It allows for striking shelf presence with the pastel colour scheme and unique product.