Filo Delicates

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Design: M.Hummel-Gradén
Project Type: Produced, Commercial Work
Client: Filo Delicaates
Location: Sweden
Packaging Contents: Pie crust
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

Lazaridis/Filo Delicates needed a re-design of their packaging. The products “Minipajskal” (mini pie shells) and “Filokrustader” (filo croustade) is first out to be re-branded.

We chose to highlight the heritage of the product and make this the main focus for the packaging. The Filo pastry is a vegan product that the creator Mr Lazaridis brought with him from his town in Thessaloniki, Greece. Our choice for the design was therefore quite simple, highlight the Greek heritage.

What’s Unique?
The design is showing the product thru a cut out witch makes the costumer se what they are buying. The Greek heritage is a main element on the design.