Design: Sanket Daithankar
Project Type: Student Project
School: MIT Institute of design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Dark Chocolates
Packaging Substrate / Materials: Laminated paperboard( 300 gsm)
Printing Process: Digital printing
QUETZAL is a Dark Chocolate packaging inspired by Aztec Art and culture – pioneers of chocolate goodness. The Aztecs believed that cacao (the cocoa bean) was a heavenly food gifted to the humans, by a feathered serpent god, known as Quetzalcoatl. QUETZAL brings an interactive experience of having god-like chocolate like never before. You can savor the intensity of the flavor, by pulling out chocolates from the dragon containing 85% pure cocoa content.
The main objective was to create a collectible packaging for the lovers of dark chocolate. It will contain single serves of dark chocolate with a fun and a playful element. The process included studying exiting packaging styles, materials, manufacturing, packing factor, prototype making and graphically communicating the idea.
The uniqueness lies in creating a collectible packaging for the lovers of dark chocolate that is fun, interactive and which tells the story of the Aztec Art and culture. The Aztec’s believed it was a gift by a feathered serpent god, known as Quetzalcoatl which was the main inspiration of the packaging. The interactive feature of pulling the dragon’s tongue adds a playful element to access the god-like 85% dark chocolate.