Derrick Lin


Creative Agency: A.STUDIO branding agency
Creative director: Dmitrii Artemev
Art-director, Designer: Anna Trofimova
Project Type: Produced, Commercial Work
Client: Eskimos
Location: Tomsk, Russia
Packaging Contents: Ice-cream
Packaging Substrate / Materials: Flow Pack

The power of Siberia. Black & Blue is the New White
The A.STUDIO agency has developed a packaging design for the outstanding brand “Sila Sibiri”. The series includes two kinds of ice cream, each with its own character: black ice cream for bold rebels and blue ice cream for nice cuties. Each buyer can decide which side to choose.

Magazine graphics were the basis for the design – the front of the package resembles a magazine cover, where the ice cream is the main character. It was important to show the ice cream on the package to its “full height”, because its cup is also colored – which distinguishes the product from other “colorful” refreshing desserts.

“Sila Sibiri” – is a bright, bold, unusual ice cream. The color contrasts, magazine-cover appearance, and easily recognizable elements – all these tools are aimed at interaction between the buyer and the product, and keeping the playful mood.