Agency: Not Perfect | Y&R Vilnius
Art Director: Viktorija Rumiancevaite
Designers: Lukas Misevicius, Dziugas Valancauskas
Illustrator: Lukas Misevicius
Project manager: Ineta Gudaite
Project Type: Produced, Commercial Work
Client: Coffee Address
Location: Vilnius, Lithuania
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Coffee Address, one of the leading coffee providers in the Baltic states decided to break through the everlasting clutter of coffee packaging and hit us with the task of creating a line of packaging for their house-blend roasted beans.
In order to communicate the quality and to stand out from the crowd, we had to take a new approach.
To create a contemporary feel, we merged bold graphical objects, black-and-white photography and coffee elements, which boiled down to an eye-catching collage, making Coffee Address more present on the shelf.
Merge of graphical objects with photography elements creating trendy collage style visuals