Design: Luko Designs
Project Type: Produced, Commercial Work
Client: O’o Hawaii
Location: Los Angeles, California
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Glass jars, Cardboard
Printing Process: Traditional Press

O’o Hawaii is a premium skincare brand which provides upscale consumers with a luxury, organic, and therapeutic integrative beauty and supplement line made from Hawaiian superfoods that leverage the brand of Hawaii and focus on beauty from the inside out.

The bird-related product names stem from the brand’s reference to ōʻō, an extinct bird that once populated Hawaii. Since Elements of Chinese and holistic medicine as well as Ayurveda were to be leveraged throughout the concept and brand, Luko Designs created an unusual, faceted and colorful packaging inspired by Japanese origami (helping O’o Hawaii appeal to the Japanese market as well as US). The O’o Hawaii Brand itself is modern and simplistic in its essence, allowing it to stand out against the intricate and information-heavy packaging.