Design: Raúl Fernández Rincón
Project Type: Produced, Commercial Work
Client: CoolVega Company
Communication & Marketing Manager: Carmen María Gómez Abad
Location: Murcia, Spain
Packaging Contents: Vegetable creams & soups
Packaging Substrate / Materials: Plastic Bottle and Cardboard
Printing Process: Offset
It is an innovative line of creams and soups made exclusively with vegetable ingredients. They do not contain additives, nor sugar. The challenge of this work consisted in being able to incorporate a natural and traditional image and at the same time modern in some containers with a surface for very little design.
To do this, some die-cut cartons were designed that fit the tubs but do not hide the product. For the customer, it is very important that the texture, color and creaminess of the cream and soup in the supermarket are clearly visible, so the packaging should not prevent this. After making numerous adjustment tests on the die, moisture tests were carried out with the chosen cardboard. The problem with ecological cardboard is that it does not carry a varnish, it absorbs a lot of humidity. These products need to be constantly refrigerated. The paper hue tests were satisfactory.
Design of the cardboard. Adaptation to the tub and resistance. The design blends a traditional style with a modern and quality tone