Wenhua Cha (Culture Tea)

Design: Maxypro Industrial Product Scheme Co., Ltd
Project Type: Produced, Commercial Work
Client: Shenzhen ZIZAI Cultural Communication Co.,Ltd
PR & Marketing Project Manager: Daniel Cunningham
Location: Shenzhen, China
Packaging Contents: Tea
Packaging Substrate / Materials: Wheat straw pulp cardboard
Printing Process: Digital printing

文化茶 “Wenhua Cha” means Culture Tea. Chinese characters are deconstructed into twenty-eight unique strokes and represented as a tea packaging product. The packaging is specially formed around the product to enhance communication and promote Chinese language learning. It won the 2018 Design Mark at the Golden Pin Design Award.

The packaging material is a wheat straw pulp cardboard, which is fully biodegradable within 70 days. No chemicals are used during the pulp blending process. It is formed around the product via “crushing, cooking, and slurry processing technology”.

Each package contains seven pieces. Food grade paper is used to seal each piece inside its packaging. To open, the food grade paper is peeled back, and the tea popped out; similar to tablet packaging.

What’s Unique?
This project is not just about packaging; it’s about culture and communication. The dried tea leaves are pressed to form Chinese characters, so every time you drink a cup of Wenhua Cha (Culture Tea), you feel the word and you consume its meaning. The packaging is formed around the pressed tea product, which means you can experience the culture and communication all the way from the shelf to your cup.

The product was distributed to Chinese language students at 500 Confucius Institutes around the world.