Festiva | Food Truck

Derrick Lin


Design: Emily Lipps
Project Type: Student Project
School: Ball State University
Location: Muncie, IN
Packaging Contents: Mexican Food

After researching Festiva as a company, I found that they are inspired heavily by Mexican culture. So I decided to start my research there.

After beginning my research into Mexican culture, I got stuck on one culture event in particular, Dia de los Muertos. This holiday was all I needed to find to begin the identity of my food truck.

Identity Design
I used a sugar skull shape to fit Festiva within because of Festiva’s strong ties to Mexican culture. Since I was strongly inspired by the holiday Dia de los Muertos, it only seemed fitting to base the identity on the important holiday.

For the packaging, I wanted to create a dynamic design that appeared differently on each item while still having the same look and feel as the other packaging and the food truck itself. Since Food Trucks are part of the street culture I decided to give my design an up-classed graffiti feel.

  1. Great work, but feel like the word Festiva is getting lost in the typeface used. In the effort to fit a skull face, the dot above the V makes it look like an I. A lot of us here read it as Festila. So maybe a small tweak in font should help. The rest is amazing! Good luck!

Derrick Lin

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