Design: Fiala & Sebek
Project Type: Produced, Commercial Work
Client: Groupe Lactalis / Mlekarna Kunin
Location: Prague, Czech republic
Packaging Contents: Milk products
Packaging Substrate / Materials: Complex / Tetra Top
Printing Process: Flexography
A redesign of Kunin Kefir range. The creative idea works with a simple, farmer’s style design to highlight the key Kunin brand’s attributes of honesty, purity and gently processed product. Even a client uses an industrial type of packaging, the simple design combined with the hand crafted illustrations evokes the natural character of the product. One of a key role plays the illustrated product story on a back panel.
A new, modern and simple design approach to present a very traditional but commodity product. To attract younger customers to consider and try the product they never bought before through highlighting the attributes of honesty and natural purity.