Derrick Lin


Design: RONG Design
Creative Director: Sun Li
Project Type: Concept
Packaging Content: Eggs
Location: Shanghai, China

Packaging design of eggs in the market is pretty much the same. The intention of our design is to break this dull image and express an interesting and attractive approach to the eggs category.

This interesting design connects an interesting pronunciation similarity between the lucky eight from the game of pool and the lucky egg. The shape of the brand new triangle box breaks the old and dull image of previous rectangle one. It not only highlighted the efficiency for storage, the innovative pool like package made it distinctive. The auspicious meaning of lucky eight also created the eggs an attractive personality, which beyond the cold product images. The design breathes a new life to the egg packaging with the same material and the cost.