Design: Jason DeCruz
Project Type: Student Project
School: Academy of Art University
Course: Packaging 2
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Powder Paint
Packaging Substrate / Materials: Paper
Printing Process: Inkjet Printing
As someone who has spent many hours fixing up homes, I can say that one of the hardest things to deal with is carrying very heavy buckets of paint around. You have to move them from room to room, and the thin wire cuts your hand pretty quickly with so much weight. The problem is the water. With that gone and only the powder pigment left, everything gets much easier since the paint can be mixed on the spot. It became clear that the light and airy nature of a powder-mixed paint will be the main selling point and needed to feel that way in its branding. This brand of powder paint was to feel like a light, gentle breeze, so the name Zephyr fell into my lap.
This was expressed with light colors with plenty of negative space along with some lively colors to reflect the exuberance of the pigments the brand offers. The use of a colorful and active pattern plays off the bright white of the rest of the design. Bubbles were used to emulate the light nature of the product inside. The colors are both calmingly cool and lively. The typography, DIN Rounded, is friendly and transparent as simplicity was a significant concern for this product line.
The packaging of these powder paints shape to contour to the human hand. They are meant to have intuitive use with the lid functioning as a measuring cup.