Design: Anastasia Kostina
3D Visualization: Dmitry Savelyev
Project Type: Student Project
School:
Course: Visual Communication
Tutor: Leonid Slavin, Yevgeny Razumov
Location: Moscow, Russia
Packaging Contents: Cotton products
Packaging Substrate / Materials: Biodegradable plastic
Printing Process: Flexography

“Cotty” – brand of cotton products for young girls. Main visual image is a character, Cotty. This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.

Problem: Young girls and teenagers do not buy their own cotton products, take what my mother buys

Insight: “I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear”

Decision: Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on Instagram, lifehacks, contests, advertising through bloggers)

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What’s Unique?
One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.