Cotty

Design: Anastasia Kostina
3D Visualization: Dmitry Savelyev
Project Type: Student Project
School:
Course: Visual Communication
Tutor: Leonid Slavin, Yevgeny Razumov
Location: Moscow, Russia
Packaging Contents: Cotton products
Packaging Substrate / Materials: Biodegradable plastic
Printing Process: Flexography

“Cotty” – brand of cotton products for young girls. Main visual image is a character, Cotty. This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.

Problem: Young girls and teenagers do not buy their own cotton products, take what my mother buys

Insight: “I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear”

Decision: Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on Instagram, lifehacks, contests, advertising through bloggers)

What’s Unique?
One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.