Tinos Project

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Design: brand.new
Project Type: Concept
Location: Athens. Greece
Packaging Contents: Raki, Marzipans, Artichokes in olive oil, Lasagne, Cheese
Packaging Substrate / Materials: Sugar cane material, glass, risepaper, plastic
Printing Process: Screen printing

Tinos Project is a self-initiated project about rethinking traditional products’ packaging design. We created a packaging series of products that incorporate in their design, references to their local identity and production process. Our aim was to implement each product a complete overhaul and rethink, not only the graphic design elements of the packaging, but rather the shape and feel as well. Tinos island was chosen as a place to provide, not only the specific products originally produced, but also several triggers for this creative process.

To complement the visual indentity we also designed a brand new custom typeface specifically for this project. This typeface derives from ancient and Archaic writings that can be found in different historic relics of Tinos. While containing a strong heritage, it also varies in contemporary geometry to create and promote a fresh look that bonds well together with the rest of the series’ concept.

For tinos project, we worked thoroughly in product design, we studied the manufacturing methods, the material options and the production process in detail utilising new technologies and methods. This totally custom made proposal aims at widening the design aspects by suggesting new approaches for food packaging design expanding consumer choices and adding special value to the product itself.

In conclusion, the tinos project is a long-term study, an in-depth research into the relationship between product packaging and place of production, an attempt to combine different aspects of design, a collaboration of different creative people, an effort towards composing unified identity out of different origins.

Raki beverage
For this alcoholic beverage we came up with a premium bottling experience. Through extensive research in distillation we schematically depict the process of converting solid matter (grapes) into gaseous form and then liquid. Such concept is derived from using a compostable sugar cane base material which has an upward tendency through fluctuations to the transparent beverage container material.
In this emphatic design we aimed for a simple typographic rendition that would be coherent through the rest of the product range.

Artichokes in olive oil
A combination of two materials was a paramount principle for the artichoke packaging. This decision appears cohesively throughout this visual identity. An embossed shape in the pot’s lid is a direct reference to artichoke itself. The strainer, a surface that separates the olive oil from the artichokes keeping them afloat was also taken into consideration during the industrial design stage.

Kalathaki cheese
The idea for kalathaki cheese is found in the very process of its production, the traditional basket of Tinos. The packaging is a combination of a special wrapping with rice paper, in addition, its shape also refers to a shell, emitting a sense of purity and order. Τhe remaining design decisions fall in line with the rest of the identity’s essential ideas.

Marzipans
Tinos marzipans’ concept was to have a small packaging with reference to the characteristic pigeon houses found extensively across the Island, meanwhile enabling multiple packagings to form a larger gift box together. The materials selected were bepulp and thick rice paper.

Lasagne
Τhe fundamental idea for packaging lasagne came from the very way of producing the hand-made pasta. Thus, on the packaging, we placed the drying stick of the pasta in relief and the window-cutter in the shape of the hanging pasta.