Agency: Boo Republic
Project Type: Produced, Commercial Work
Client: Tasteful Marinos ltd.
Photographer: Stefanos Tsakiris
Location: Thessaloniki, Greece
Packaging Contents: Condiments
Packaging Substrate / Materials: Jar – Glass, Aluminum
Printing Process: Offset printing, Foil stamping
“Topos” line of products, consists of 5 different flavours produced with the same natural and tasteful base – biological soya drink. Made out of pure ingredients, 100% vegan condiments. The intense colour palette, the all capital lettering of the titles with references to newspaper headlines of the 20’s and 30’s, and the purposefulness of each flavour’s given name, create a memorable and unique image to the customers’ eyes. “Topos” in stands for “birthplace of origin” in everyday speech and the logo incorporates the brand’s roots, by utilising the characteristic font by Stella Project (a digitised version of cinema and pop lettering in Greece during the 50’s & 60’s – fonts.gr) on the wordmark.
With an uplifting mood, a cheerful palette and descriptive yet purposeful and funny titles, “Topos” line of products is placed gracefully and with a slight smirk, both in the domestic (Greek) and international markets, winking to the customers.
The concept is as sarcastic and funny as informative – for it conveys the origins, inspiration or usage of each condiment – unifying thus the whole brand in a vivid, bold and colourful way.