Agency: 2SHARP
Creative director: Anton Busygin
Art-Director: Anna Zemlyankina
Designer: Daria Kalenchuk
Illustrators: Galina Gurevich, Valentina Trofimova
Account director: Natalia Zueva
Project Type: Produced, Commercial Work
Client: Divo Altaya
Location: Moscow, Russia
Packaging Contents: Vegetable oil
Packaging Substrate / Materials: Glass and plastic

To develop a premium brand of range of oils for Russian market and export.

To enter a global market today the product have to be innovative, organic, perfectly designed and easy-to-use. ALTARIA was created as a unique brand which embraces all magic of Altai region. ALTARIA is represented in format which is innovative for Russia – oil in spray.

Brand concept:
ALTARIA was established in preserved Altai region. Its untouched places, wild innocent nature, boundless fields, mountains, rivers take the best from nature.
Our region gently keeps all its traditions.

ALTARIA – is pure and natural premium brand of organic products. Due to farm raw material and careful technologies ALTARIA preserves all good and energy of Altai nature. A piece of precious region – the Altai energy.