Design: Darine Dallah
Project Type: Produced, Commercial Work
Client: SAAB Enterprise sarl
Location: Beirut, Lebanon
Packaging Contents: Cement
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
SAAB ENTERPRISE S.A.R.L. is a construction chemicals company founded in Lebanon in 2013 as a modern dry ready mixed cement based mortar manufacturer for the building industry.
Tile Adhesive is one of the best products served by SAAB Enterprise , that’s why we make a new package with an attractive colors because cement products can also be designed and we can leave the Beige paper bags and use different colors.
We name it “Bondex”, the name ispired from the product specifications ( Bonding and flexibility). We used horizontal Tyography with vertical design, because when applying the tile adhesive you should apply it vertically and horizontally as shown in the illustration used on the package . And as shown there is two colors YELLOW and Green because it is a colors presents in the nature .
What makes my Packaging design special is the dominance of the yellow or green color which makes the package more attractive to improve that cement also can be designed in a good and creative package and we can change the know and concept of using the old Brown-Beige paper color .