Huel Ready-to-drink



Design: PET Engineering
Marketing Manager: Elisa Zanellato
Project Type: Produced, Commercial Work
Client: Huel
Location: UK
Packaging Contents: Food
Packaging Substrate / Materials: PET Bottle

Huel Ready To Drink. Complete Nutrition On The Go
With a turnover of £14 million in 2017 and £40 million in 2018, Huel is one of the fastest growing companies in the UK. Revolutionising the nutrition game in less than four years, it offers customers nutritionally complete meals with a mission surrounding convenience, affordability and lessening the impact on animals and the environment. Adding to their product line of Huel Powder, Huel Bars and Huel Granola, the Huel Ready-to-drink was launched in December 2018, in a practical 500ml PET bottle developed by PET Engineering in collaboration with Gea Procomac.

The packaging design meets the brand’s two main requirements: coherency with the existing product portfolio and functionality. The first requirement was met by creating a simple shape, by choosing white to colour the preform, which is also useful to protect the bottle’s contents, and by using a full-sleeve to give the brand great visibility, as is also the case for the cardboard packaging and single packs already on the market. With regard to functionality, the large 38mm mouthpiece allows the bottle to be quickly used on-the-go in a practical way, making it perfect if you don’t have much time and when you don’t have access to a kitchen to prepare a healthy and well-balanced meal.

A complete and affordable meal in a handy bottle, the Huel Ready-to-drink contains all 26 essential vitamins and minerals, 20g of protein, only 5g of sugar and comes in two delicious flavours (Vanilla and Berry). Perfect when time is short or you’re on the go.