Martini Linea Gelato



Design: PET Engineering
Marketing Manager: Elisa Zanellato
Project Type: Produced, Commercial Work
Client: Unigrà
Location: Italy
Packaging Contents: Powder for ice cream
Packaging Substrate / Materials: Plastic Jar

For almost 50 years, Gruppo Industriale Unigrà, founded by Luciano Martini, has been processing and selling alimentary oils and fats, margarines and semi-finished products for food production and, in particular, for the confectionery industry.

For the last 2 years, the company has been even more the protagonist of the artisanal gelato sector thanks to the launch of Martini Linea Gelato which, with a decades-long know-how, combines the tradition and the values of the founding family.

It is precisely from these values that the new visual identity of the It is precisely from these values that the new visual identity of the flavoring and variegated creams of the Selezione Prestige is born, providing new proof of the brand’s primary vocation: to select the best raw materials, to propose recipes studied to perfection and to make exclusive use of state-of-the-art production processes.

At the center of the new visual identity a round element has been placed which, in addition to recalling the shape of the ice cream ball, symbolizes the perfect alchemy between the Martini know-how, highlighted by the blue and azure corporate colors in the upper part, and the aroma, roundness and gustatory persistence of the top-quality ingredients placed in the lower part.

The line, which currently includes Mango Paste and the varieties Dulce de Leche, Strawberry, Peach and Prune, is presented in a new 3 kg tub with a blue lid that guarantees not only immediate recognition but also a greater ease of use and, thanks to the material it is made of, a conservation of the product that guarantees its quality over time.