Abraini

Design: Isabella MacKirdy
Project Type: Student Project
School: RMIT
Course: Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Su Filindeu pasta
Packaging Substrate / Materials: Paper, Card
Printing Process: Gold Foiling, White ink

Abraini branding draws upon Sardinias historical worshiping of a “mother goddess” and the geometric curved stone sculptures they carved of her. The su filindeu pasta made by Abraini is entirely hand made through a lengthy process, and is only be made by the women in the family, a secret passed down over generations from mother to daughter. The logo is designed in one continuous uneven line to symbolise the long needle thin strands of pasta these women have been creating for hundreds of years.

The Abraini su filindeu pasta packaging aims to portray the historic, dynamic landscape of Sardinia through the use of considered materials. The application of textured papers represents the landscape that is Sardinia. The beige textured paper utilised for the majority of the box is representative of the beaches and coastline of the island. Whilst the navy paper is reflective of the oceans and links to Sardinia’s ancient history of worshiping a mother goddess and it’s ties to bodies of water, further alluding to the flavour of the pasta, black squid ink, of which is a blue black colour.

The packaging is 100% environmentally friendly, made of card and paper. The box and internal box within is designed to provide the pasta with the most protection possible, to ensure the pasta and other contents doesn’t move in transit.

This is a hypothetical student project.

What’s Unique?
Su Filindeu is the worlds rarest pasta, priced at $150 a kilo, made exclusively by five women in Sardinia, Italy. This unique pasta can’t be bought anywhere else in the world and can only be made by hand, an art at risk of extinction.