Design: Style You branding agency
Project Type: Produced
Client: LLC “Trading Group Union”
Location: Moscow, Russia
Packaging Contents: Cream with vegetable fat for cooking
Packaging Substrate / Materials: Tetra Pak (paper)
Printing Process: Flexography
CREAMART is a series of cream with vegetable fat made for pastry chefs. CREAMART is a sense of inspiration that chief has during making his masterpiece. It is a theatrical play with chief in main part and his kitchen as scenery.
BRAND CONCEPT | KEY VISUAL
The chief is an artist who creates art on a round ceramic base. He is seen in the shape of the spilled on a plate cream. You should put your soul into what you’re cooking. This is what CREAMART is about. Chief made out of cream as a key visual and a part of the food zone which communicates with consumer.