Agency: Noon Design+Branding
Creative Director, Illustrator: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Project Type: Produced
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing, Foil stamping, Screen printing
The Seitanidis Estate is located in a small village at the foot of Mount Symvolo, which means “Symbol” in Greek thus the name of this semi sweet wine, Magic Symbol. A typographic game with the letters Μ & Σ, the first letters of the wine’s name in Greek, Μαγικό Σύμβολο (Magic Symbol) creates the foundation for the design of the label.
The position of the bottle, horizontally or vertically, allows the ambiguity of the letters (M and Σ) in the outline of which the label is cut.