Design: Iva Sutlovic
Project Type: Student Project
School: Griffith College Dublin
Course: MSc Applied Digital Media
Location: Dublin, Ireland
Packaging Contents: White wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing
Malvazija is Istra’s best known white wine sort and winemakers like the Vivoda family from Rovinj make sure quality follows tradition through years of their artisan practice. Malvazija St. Euphemia was named after the patron saint of Rovinj, Sveta Eufemija and the design of the label pays homage to her story and Istrian folklore.
The label references St. Euphemia’s martyrdom in the teardrop symbol, and the Istrian traditional head ornament for women in the form of a white triangular cover. Its inner side carries a brief note on the history of the vine sort malvazija, typical for the region, which was brought by Venetians from Greece. A more tragic destiny was lived by St. Euphemia who was killed in Chalcedon, Greece and was brought to the city of Rovinj where her remains still lay to this day, and she is celebrated for her sacrifice.
The design combines the care and dedication to folklore in Istrian people, the respect for their saints and love for winemaking in this part of Croatia known for a difficult history, resilience of its people and superb wines.
The most distinctive part to it is the upper part of the packaging referencing the traditional head ornament in Istrian women. On the other side, there is a short description of the history of the sort. It’s used on both sides and serves as a two-dimensional adornment. Special care was put in the use of negative space for a captivating design that doesn’t engage in colour or aggressive type. The large white surface of the label dresses the bottle in modesty while inviting to explore the visual and historical references made.