Project Type: Commercial Work
Packaging Content: Coffee
Location: Ho Chi Minh, Vietnam
Cà phê means Coffee. “Cà phê Việt Nam” is the brand name of national markets in Vietnam. Currently, Vietnam has three main types of coffee: cà phê chè (arabica), cà phê vối (robusta), cà phê mít (lyberica).
Based on the three main types of coffee in Vietnam, we build a set of packages coffee with each kind of story.
- Arabica with the story “Chốn Phiêu Lưu” – Adventure Land
- Robusta with the story “Đêm Thao Thức” – Restless night
- Lyberica with the story “Ngày nắng cháy” – Burning day