Copywriter: Milena Massoula
Project Type: Produced
Client: Dimitris Koukoumelis
Packaging Contents: Fresh Goji Berries & Goji Berries Spread
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
The client created a startup that produced bio goji berries in Greece, with high nutritional value are mainly produced in China. The two Greek friends succeeded in cultivating and distributing their product in the Greek market.
MDesigners’ challenge was to name and visualize the product. The name “Oh My Goji” was born. This name expressed two things: uniqueness and the surprise true benefits of the product. Bright colors, watercolor design technique where used for the packaging to emphasise the freshness of the goji berries, as well as a ‘half’ package concept for the packaging in order to leave the fruit be visible.