Smoked&grill seafood bar Flame Fish

Derrick Lin


Designer: Kostina Anastasia
3D Visualizer: Dmitry Savelyev
Copywriter: Maxim Doronichev
Location: Russia
Project Type: Student Project
School: BSHAD
Course: 2
Tutor: Leonid Slavin
Packaging Contents: Seafood
Packaging Substrate / Materials: Carton

Flame Fish – seafood bar, the main passion of which is smoked fish and grilled fish.

The basis of the identity of the bar was a specially designed font.

The idea is a simplified form of fish, which is hidden in the inter-letter space of signs and is supported in the inverse proportion of the thickness of the horizontal and vertical strokes.

Also, the main graphic element was the burning sparks, which can sometimes turn into small flaming fish and work both on the packaging of food for takeaway and POSM. They support the basic idea of the bar – that everything is prepared on an open fire with the use of fire.

For packaging food to go was developed by funny I on the topic of fire to maintain “fire” the mood of the whole brand.