The Japanese Counter

Posted on

Derrick Lin


Design: Mahmoud said
Project Type: Produced
Client: The Japanese Counter
Location: Riyadh, Saudi Arabia
Packaging Contents: Sushi
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Printing Process: Digital printing

The Japanese counter is a food truck in Saudi Arabia, After years of successful work, they decided to open a big restaurant in the city center of Riyadh.

The concept of logo is a simple combination from the letters J and C of the restaurant makes a good Torii gate colored with the red color of the Japanese flag.

What’s Unique?
The main challenge was to show the Japanese Identity and making it in a modern and stylish way.