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Design: Elena Zaitseva
Location: Russia
Project Type: Concept
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing

What is “kombucha” and who are these people who prefer this drink? Kombucha has become part of the life of modern society, passionate about their own health, but at the same time maintaining the pace and habits characteristic of residents of megacities. Parties and walks, friendly outings and romantic gatherings. Each of these occasions is suitable for taking a bottle of kombucha with you.

Jiva means living or living. And each person determines his own way of life. But there is always a place for a miracle and we want to believe that there is a secret path, a line that will show us the correct vector. For example, a line on a hand.So the idea came to use the image of the lines of the hand as a metaphor.You can define your vector, your life line with Jiva.

To design the label, the author’s font 31Dec was used. This elegant and vintage antique, gave originality and shaded the second font, the grotesque Fira Sans.Also, author’s illustrations were developed for the project, which will later be used for souvenir products and for print materials.