Project Type: Concept
Packaging Contents: Sports Chalk – Magnesium carbonate
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Nomad is a sports chalk brand in Philippines that imbues you with the grip strength of ten gorillas. The visual approach we took with this brand is inspired by vintage typeface combinations, using varied bold and playful fonts for impact.
We developed Naming, brand identity, auxiliary graphics, illustrations and packaging for powder, block and chunkey.
For the powder we used a standing pouch design in three different variations. For blocks we created individual wrapping papers with a 4-pack box to contain them, and a paper bag for the chunky version.
– With great powder comes great responsibility.
It’s texture creates a direct link to the natural mineral origin of the product. That link to the earth in a black and white palette allowed us to play with accent colors that contrast in an interesting way, that also distinguishes each variety of the product. The brand’s ideals aim to be powerful, so we made a brand that’s overpowdering.